“People will forget what you said,  people will forget what you did, but  people will never forget how you made  them feel”.



I’m Anoush. I am a native Russian and fluent English speaker, half Armenian by descent and married to a British guy. I am a mother of three bilingual boys, we live in Hong Kong and I am the founder of UpBright.


UpBright is a young and dynamic training and coaching organisation based in Hong Kong created to help people be aware of, understand and manage their own emotions as well as relate to the emotions of others. We do this through various programmes specifically created for parents in the family environment, for leaders and managers in the work place as well as bespoke coaching and consultation sessions for individuals. We believe that emotional intelligence is vital to all aspects of our lives. We demonstrate very different behaviour with children and partners at home, on the beach, at a party and in the workplace, but underneath it all we are in our individual emotional world and that world impacts everything that we do.

Prior to starting my coaching journey I worked for many years in the corporate world in Moscow.  Since then my family and I have lived in three continents and experienced first hand how it is to up-sticks and dive into new cultures. Constant change, transition and transformation in my own life pushed me towards my journey as a professional life coach, certified Positive Discipline parent educator and certified emotional intelligence practitioner.


The services that UpBright offers are close to my heart as they reflect not only my professional credentials but also many years of personal experience with my family, at work and in life. By using the results of science-based research, and the tools and methodologies developed by leading psychologists, UpBright guarantees to deliver you high-end services and products that are easy to put into practice. 

Take a look at the products and services that we offer:


  • Associate Certified Coach (ACC) of the International Coach Federation

  • Certified master practitioner of the Society of Neuro-Linguistic Programming

  • Certified Positive Discipline Parent Educator

  • Certified Genos Emotional Intelligence Practitioner

Member of the following professional organisations:







UpBright | Emotional Intelligence | Hong Kong | Life Coaching

WhatsApp +852 5639 1755

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